Effective B2B communication for a strong business partnership
Can you imagine that the human brain works like Google? You type in a few keywords and get the information you need in milliseconds. Sometimes it doesn’t work, like when your memory fails you or reminds you of an old experience that has nothing to do with the current situation.

Communication is similar to searching in a search engine. You enter a few keywords and wait for results. What are the most successful keywords that you have used in a conversation and that have actually produced the expected results?
Your mission in the new international markets is to find the right “keywords” to attract the attention of your contacts. Learning a foreign language plays an immense role in this. A translation device or an online interpreting tool can be useful. However, you may not get the expected results with your keywords.
By implementing efficient communication measures in the B2B sector, we can present your company’s unique selling points. In addition, we need to tailor our message to the desires and habits of the contacts to gain a better understanding of the target markets, build trust and hopefully achieve the desired deals under the given circumstances.
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If you have already read our article on networking, you will know that one of my favorite stories is linked to the voyages of discovery of many pioneers who opened up new perspectives for us.
Christopher Columbus had a goal and three caravels. Just like him, we need a goal and the right means to achieve it. His game plan was simple, but full of mistrust and risks. Although he did not reach India, no one would say that his journey was a pointless adventure.
Fortunately, the mistrust and risks of our time are completely different from those of Columbus’ time. We benefit from the advantages of technological developments and always want to reach new destinations. The keyword in our brains is “tackle”. No, sorry, the right keyword is…